Las Vegas Sports and Spine Center × G Media
See the plan
Prepared for Las Vegas Sports and Spine Center · August 2026

Ten locations. Two markets. Nothing to watch.

Nine offices across the valley, two surgery centers, a brand-new Reno practice and a 4.93 average rating — all of it built without spending a dollar on advertising. What you have never had is a way for a patient to meet you before they walk in.

4.93average rating
437Google reviews
10patient locations
0videos, 0 ads
The audit · where you stand today
You are the only practice we audited that grew this far without buying attention.

We audited every orthopedic and spine practice in Southern Nevada, including exactly what each one is currently paying for. Most are running Google or Meta campaigns; the biggest is running seventy-one ads. You are running none — on either platform, and none on record ever. Ten locations and a 4.93 rating built purely on referrals, results and word of mouth. That is a remarkable position, and it is precisely why the missing piece is so obvious.

4.93
across 437 Google reviews — the highest average rating in this entire audit, larger practices included.
G Media market survey · Google Places, August 2026
10
patient locations: seven valley offices, two surgery centers and Reno — with Southwest and Reno both still flagged as new on your own site.
lvsportsandspine.com locations, August 2026
0
videos anywhere, and no YouTube channel. One Facebook page is the entire social presence for a ten-location group.
Site and channel review, August 2026
Ten front doors, and not one of them has anything to watch
Summerlin
Town Center
Henderson
McLeod
North
Camino Al Norte
Southwest
New location
Central
W. Sahara
East
E. Washington
Centennial
N. Durango
Emerald
Surgery center
Pearl
Surgery center
Reno
New market

From your own locations list, August 2026. Three physicians cover all ten — which means most patients arrive never having seen the doctor who will treat them.

The gap
A ten-location group with one Facebook page
No Instagram, no LinkedIn, no YouTube. Your communications are sized for the practice you were, not the one you have become.
The gap
Reno does not know you yet
In Las Vegas your reputation walks in ahead of you. In a new market it does not exist, and reviews take years to accumulate. Video is the only asset that travels to a new city on day one.
The gap
Your referral engine is invisible
You publish a referrals inbox and a fax line, so growth depends on physicians and case managers choosing you. None of them can currently see how you work without sending a patient first.
The asymmetry
Everything a video program normally has to manufacture, you already earned.

Most practices we look at need the audience convinced that they are any good. That argument is already settled here — which changes what the videos have to do.

Already true
4.93 across 437 reviews
Higher than every practice in this audit, including groups four times your size. The proof is in hand; it has just never been shown to anyone who has not been treated.
Already true
Ten locations of distribution
Every waiting room, every check-in screen, every appointment reminder is a place a video can live. Most practices building a channel have one room to put it in. You have ten.
Already true
A genuinely different treatment model
Massage, yoga, acupuncture, mental health, physical and occupational therapy alongside interventional procedures. That multimodal approach is hard to explain in text and easy to show on camera.
The multiplier
Three doctors cannot be everywhere. Video can.
Dr. Patel, Dr. Parikh and Dr. Vyasa cover ten locations between them. A physician profile is the closest thing to being in the room — and it works in every office simultaneously, including the ones in Reno.
The compounding
You never had to pay for reach before
You have grown on referral and reputation, which is the hardest way and the most durable. A channel is the same mechanism, running while the offices are closed — earned attention rather than rented.
The market gap
Las Vegas spine and pain has no video leader. Not a weak one — none.

We surveyed 72 orthopedic and spine practices across Southern Nevada. Eighteen have a YouTube channel of any kind. Nine have a video page. The largest channel in the entire category has 883 subscribers — and it has published nothing since 2024.

Crovetti Orthopaedics
883
Center for Wellness Orthopedic
217
Ortho Las Vegas
163
Advanced Orthopedics & Sports Medicine
136
Nevada Orthopedic & Spine Center
63
Las Vegas Sports and Spine Center
no channel

YouTube subscriber counts for Southern Nevada orthopedic and spine practices, G Media survey, August 2026. Bars to scale against the category leader.

The asymmetry
The whole category is under a thousand subscribers
Nobody in this valley has built an audience worth defending, and the practice at the top has already stopped publishing. A single well-made local series passes it inside a year.
Why it stays open
This is a build, not a boost
Video is a six-to-twelve month consistency commitment and no practice here has shown the appetite. The category is wide open, and the first group to commit takes it.
What G Media builds
A doctor-authority video engine, built for ten locations and two markets.

Not a social media manager posting stock graphics. A production company that shows up with a crew, films your physicians, and turns each filming day into a month of content that works across every office you have.

👤
Physician profiles — three doctors, ten front doors
A patient assigned to a physician they have never met is nervous. A patient who has watched that physician explain their approach for two minutes is already halfway to trusting them. Filmed once, working in every location at the same time — including the offices in a city where nobody knows the name yet.
🏔️
Arriving in Reno with a reputation attached
In Las Vegas your 4.93 does the work for you. Reno starts at zero and reviews take years. A library of physician and procedure video is the only asset that transfers to a new market immediately — and it is far cheaper than buying your way into an unfamiliar city.
🎬
Procedure explainers — the search-intent library
Plain-language answers to what patients type before they call: what an epidural steroid injection actually feels like, what a nerve block does, when back pain needs an interventional specialist. These rank for months and work while all ten offices are closed.
🤝
Content aimed at the people who refer to you
You publish a referrals inbox and a fax line, so your growth runs through other physicians, case managers and attorneys. A short film showing exactly how a referred patient is handled does more than any lunch meeting, and no competitor in this market is making one.
🧘
The multimodal story, finally shown
Massage, yoga, acupuncture, mental health, physical and occupational therapy alongside interventional procedures. It is a genuinely differentiated model and it reads as a list of words on a webpage. On camera it becomes the reason to choose you.
📅
Channel management, end to end
Channel buildout, publishing calendar, titles and thumbnails, Shorts for the Facebook page you already run plus the Instagram account you do not yet have, captions, descriptions written so AI search tools can cite you, and a monthly scorecard. Your team's only job is to show up and be doctors.
Why G Media
A Las Vegas production company, not an agency retainer.
Two studios on Durango
A podcast set and a production stage, minutes from your Centennial office. A free hour between cases is a filming slot.
On location at any office
Full crew at Summerlin, Henderson, Central or anywhere else in the valley, worked around clinic and procedure schedules.
Same-week delivery
Film this week, publish this week. Medical video dies from slow turnaround more than anything else.
Medical vertical experience
HIPAA authorizations, FTC testimonial rules, no PHI on camera, nothing publishes without sign-off.
You own everything
The channel, the raw footage, the finished library — all of it belongs to Las Vegas Sports and Spine Center. If we ever part ways, the entire asset stays with the practice. We are building your library, not renting you ours.
The plan
Three phases. Start small, prove it, then take the category.
Phase 1
Foundation
Weeks 1–6
  • Strategy session with your practice administrator and the physicians
  • Channel built and branded, linked from your site and Facebook page
  • First filming day: all three physician profiles and the first procedure explainers
  • Shorts cut and published, plus an Instagram presence stood up
Phase 2
Authority
Months 2–6
  • Monthly filming rhythm across the valley offices
  • The procedure library — injections, nerve blocks, interventional pain, rehab
  • A Reno-specific set so the new market opens with something to watch
  • First patient films, compliance approved in advance
  • Monthly scorecard: views, search rankings, calls attributed
Phase 3
Category leadership
Month 7 onward
  • Weekly publishing across long form and Shorts
  • The referral series aimed at physicians, case managers and attorneys
  • Inside the surgery centers, when and only when your team is ready
  • AI search visibility — structured so ChatGPT and Google's AI cite you
  • Quarterly strategy review with your leadership

Each phase is a decision point, not a commitment. We review the scorecard together and move forward only when the practice wants to.

Las Vegas is going to have a spine and pain authority on video.

You have ten locations, the highest patient rating in this market, and a new city that has never heard of you. You got here without buying attention. This is the one place where a little production turns all of that into something that keeps working.

Luis Barraza · Founder & CEO, G Media · Las Vegas